Google releases “AI Mode” in the next phase of its journey to change search

Google unleashes another way of Artificial intelligence technology to accelerate a year-long makeover of its search engine that is changing the people’s way in getting information and curtailing the flow of internet traffic to websites.

At Google's annual developers conference, it has outlined the next phase release of a new "AI mode" option in the United States. This feature allows interaction with Google's search engine more like having a conversation with an expert capable of answering questions on just about any topic imaginable.

"What all this progress means is that we are in a new phase of the AI platform shift, where decades of research are now becoming reality for people all over the world," said Google CEO Sundar Pichai.

Over a year ago with the introduction of conversational summaries called "AI overviews" AI's big role in Google search expansion began, and these ‘AI overviews’ have been increasingly appearing at the top of its results page and making traditional website links less prominent. According to Google, about 1.5 billion people are now regularly engaging with "AI overviews," and most users are now entering longer and more complex queries.

This ‘AI mode’ is provided to all comers in the U.S. just two-and-a-half-months after the company began testing with a limited Labs division audience. The decision to make AI mode broadly available after a relatively short test period reflects Google's confidence that the technology won't habitually spew misinformation that tarnishes its brand's reputation, and acknowledges the growing competition from other AI-powered search options from the likes of ChatGPT and Perplexity.

It is probable that Google's AI mode will make Google more powerful, specifically in the realm of information access and online influence," the AI mode responded when a reporter from The Associated Press asked whether its introduction would make the company even more powerful. The feature also warns that web publishers should be concerned about AI mode reducing the traffic they get from search results.

Google is also feeding its latest AI model, Gemini 2.5, into its search algorithms and will soon begin testing other AI features. Besides using its Project Mariner technology to test the ability of an AI agent to buy tickets and book restaurant reservations, Google will also experiment with searches done through live video and an opt-in option to give its AI technology access to people's Gmail and other Google apps so it can learn more about a user's tastes and habits. Other features on this test list include a "Deep Search" option that will use AI to dig even deeper into complex topics and another tool that will produce graphical presentations of sports and finance data.

Google is introducing a VIP pass equivalent of all its AI technology with an "Ultra" subscription package that will cost 250 dollar per month and include 30 terabytes of storage. A big step beyond Google's previous top-of-the-line package, which is now called "AI "Pro," that costs 20 dollar per month and includes two terabytes of storage.

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