Natural Language Processing (NLP) is a form of Artificial Intelligence (AI) that allows computers to understand human language, whether it be written, spoken, or even scribbled. As AI-powered devices and services become increasingly more intertwined with our daily lives and world, so too does the impact that NLP has on ensuring a seamless human-computer experience.
It combines computational linguistics, rule-based modeling of human language, and statistical, machine learning and deep learning models. NLP enables computers to process human language in the form of text or voice data and understand its full meaning, including the speaker or writer’s intent and sentiment. NLP has various applications, such as voice-operated GPS systems, digital assistants speech-to-text dictation software, customer service Chabot’s and enterprise solutions.
Some common NLP tasks include speech recognition (converting voice data into text data), part-of-speech tagging (determining the part of speech of a word), and word sense disambiguation (selecting the meaning of a word with multiple meanings based on context).
Some common benefits of NLP include:
A. The ability to analyze both structured and unstructured data, such as speech, text message, and social media posts.
B. Improving customer satisfaction and experience by identifying insights using sentiment analysis.
C. Reducing costs by employing NLP-enabled AI to perform specific tasks, such as chatting with customers via chatbots or analyzing large amounts of text data.
D. Better understanding a target market or brand by conducting NLP analysis on relevant data like social media posts, focus group surveys, and reviews.
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