Doppl, Google’s new app that allows users to try new clothes digitally

On June 26, Google has launched a new app named “Doppl” that allows users to try on new clothes at the comfort of their couch. Part of Google Labs, the tech giant’s initiative that lets users try new and experimental features, the company said that the app “makes it fun and easy to see any outfit on a digital, animated version of yourself.”

Google Shopping, had made an announcement prior month saying users will be able to try on billions of clothing items by simply uploading a photo. And this Doppl app is built on those capabilities along with bunch of new features like the ability to convert static images into visuals, by AI- generated videos allowing users to take a look on how outfit might look, Said Google in a Blog post.

In Doppl app users can save their favourite looks and even share them to others. Google asks users to take pictures of any outfit they come across, whether its from a friend, local thrift store or social media and use Doppl to see how it looks on them. For now, the app lets you try items like tops, bottoms and dresses, and things like shoes, lingerie, bathing suits and accessories are not available for try-on.

The tech giant says, as the app is still on its experimental stages, the authenticity of getting things like appearance and clothing details right every time is still in question. Meaning the app might sometimes “imagine parts of an outfit if there are missing elements.” For example, if you upload a picture of only a shirt, Doppl will generate an image that includes pants, shoes and accessories matching the outfit. While Doppl is available both on android and iOS platforms, but is limited to those living in U.S. And the company’s plan to expand the availability to other regions is still unknown.

This isn’t the Google first time venturing into this space. Back in 2023, the tech giant introduced its virtual try-on technology, which allowed users to see how a piece of clothing would look on a wide range of models. Earlier this year, Glance, the popular consumer-centric AI-based software company, launched Glance AI, an app that helps users discover new products using AI.

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