Ben Horwitz, a student who is about to graduate from Harvard Business School has made a tool called Sinceerly. This tool does something unusual, it helps rewrites text by adding mistakes on purpose. Why would anyone want that? Because nowadays, many people use AI to write emails, letters, and even personal messages. In the past people cared a lot about writing perfectly. Good grammar, correct spelling, and well-formed sentences were very important. If writing had all these things, it was seen as perfect. But then AI came along. It learned from a huge number of books and texts on the internet, and now it can write almost everything perfectly. Because of this, writing without mistakes has become very common and that’s why Horwitz created his tool.
These days, when you ask an AI to write something, it uses what it has learned from reading a huge amount of text. It can create clear and smooth sentences without spelling or grammar mistakes and the writing usually makes good sense.
As AI Became popular and reached the masses through apps liks ChatGPT and Gemini, most of the user started using these AI tools for writing everything from sending official emails to writing personal messages to friends or doing homework beacuse AI is expert in creating a meaningful and structured sentences. Earlier a skills like writing perfectly with good grammar and correct spelling along with well formed sentences are only limited to experienced writers. But now AI is generating a flawless text everywhere and whenever people come across such text, their first guess is that it is generated by AI.
Writers raise concerns over mislabelling : Using AI tools may not have much impact on general users but content writers are complaining on social media platform such as Linkdin that the skills which they have develop over the years are now being labelled as AI- generated text.
Deliberate mistakes to appear human : To avoid this problem, people intentionally started making mistakes like grammatical error and started writing poorly framed sentences so that the text looks more like it is written by human and not AI. So this is where Sinceerely comes into the picture.
How Sinceerely tools works : Sinceerly is available as a Chrome plugin and it offers three modes such as, Subtle, Human, and CEO. The very first mode is 'Subtle' which helps streamlines the text by removing all the meaningless words and turning phrases into contractions when possible. Then there's 'Human' which adds even more Natural voice like human. And finally there's 'CEO' which goes all lowercase and injects intense brevity in text, and if there is no signature in users email, it sometimes adds a text '' sent from my iphone''. Sinceerely is not available for free. After a few free test runs, it ask user to pay $4.99 to use it further.
Horwitz, who is about to graduate from Harvard Business School in May, created Sinceerly using Claude and was inspired by his own experience. He says, “I am a terrible typist, naturally, and lightly dyslexic,” It would take me so long in my first job straight out of college to write emails and make sure there were no typos and everything. When Grammarly came around, it was like, ‘Oh, OK, this is pretty good for me.’ But now my email inbox is filled with AI slop.”
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