Google launches Search Profiles for publisher and creators

Google has introduced a new feature called Search Profiles. It helps creators and publishers control how they appear in Google Search and makes it easier for people to find and follow their content. These profiles work like a personal hub where creators can display their content from different platforms, including articles, videos, and social media posts. According to Google, the feature helps users get accurate and updated information about the creators and sources they see in search.

According to the company, Search Profiles give creators and publishers one place to showcase their latest content from different platforms. People can follow them directly from these profiles, which may help their content appear more often in Discover, the personalized feed in the Google app. Users can open Search Profiles on mobile devices by tapping a creator’s or publisher’s name in Discover, visiting their knowledge panel, or using a direct link.

To be eligible, creators and publishers need to have a large audience on at least one popular social media or video platform. After claiming the profile, they can customize it like they can add a profile picture, bio, website links, social media accounts, video channels, and other important details. Google said that claiming a Search Profile may also create a knowledge panel for eligible creators and publishers. For those who already have one, the knowledge panel will be updated with a new profile picture, recent content, and a direct link to their Search Profile. The company is currently rolling out Search Profile in the United States. Google said it plans to expand the feature to more creators and publishers over time and introduce new tools to improve how profiles work and how users interact with them.

Lastly, the launch is part of Google’s broader effort to help creators and publishers build a stronger online presence. It also makes it easier for users to discover and follow trusted sources directly through Search and Discover.

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